ATHE Level 4 Management for Travel and Tourism


Entry Requirements

For learners who have recently been in education or training the entry profile is likely to include one of following:

  •  GCE Advanced level profile with achievement in 2 or more subjects supported by 5 or more GCSEs at grades C and above or other related level 3 subjects

  • An Access to Higher Education Certificate delivered by an approved further education institute and validated by an Access Validating Agency or other equivalent international qualifications

Learners must also have an appropriate standard of English to enable them to access relevant resources and complete the unit assignments.

Qualification Structure

The ATHE Level 4 Diploma in Management for Travel and Tourism is a 60 credit qualification. Learners must complete three mandatory units and one optional unit.

  • The Travel and Tourism Sector (15 Credits): This unit aims to develop understanding of the development and structure of the travel and tourism sector and how it is affected by external agencies and factors. An understanding of the impacts of tourism will also be developed

  • Communication Skills (15 Credits):  This units aims to develop understanding on how internal communication takes place within organisations.

  • People in Organisations (15 Credits): This unit aims to develop knowledge of those aspects of organisations that concern and support people. This includes communication practices, teamwork, remote working and other organisational structures. Using this knowledge learners will be able to review the impact of workplace practices on people. 

Learners must complete a further 1 unit from the list below to achieve a minimum of 60 credits for the Diploma.

  • Tour Operations Management (15 Credits): To develop an understanding of how tour operators create and sell holidays and the strategic decisions involved in managing tour operations.

  • Sustainable Tourism Development (15 Credits): The aim of this unit is to develop knowledge and understanding of the need for sustainable tourism and the role of the planning process to ensure future developments are sustainable for the host communities and their environments. Learners will gain knowledge and understanding of best practice. They will use their knowledge to review the sustainability of a destination and make recommendations to preserve its environmental and social fabric.

  • Customer Relationship Management (15 Credits): To develop an understanding of the scope and importance of CRM and to explore how effective CRM is achieved.

Duration and Delivery

This Qualification is designed to be delivered over one academic year for full-time study but it is also flixible in it's delivery in order to accommodate part-time distance learning. 

The qualification is delivered face-to-face, through lectures, tutorials, seminars and online by approved ventres only. 




On successful completion of a Level 4 qualification in Management for Travel and Tourism there are a number of progression opportunities.
Learners may progress to:

  •  larger qualifications at the same level e.g. from a Certificate to the Diploma or Extended Diploma in Management or a related qualification, for example the Diploma in Management for Health and Social Care

  • A degree programme in a higher education institution and claim exemptions for some of the units completed