Level 7 Diploma in Tourism And Hospitality Management


The Level 7 Diploma in Tourism and Hospitality Management will provide learners with an advanced qualification that supports their development as managers within the international tourism and hospitality industry, with a lifelong-learning orientation. Learners to critically analyse and evaluate contemporary and foundational knowledge and theories and to use these to propose solutions to complex management problems in the tourism and hospitality industry. It will also provide learners with the ability to analyse complex management problems and to apply and adapt specialist skills and technical terminology to propose solutions to these problems.

Entry Requirements

A learner must fulfil at least one of the following criteria to be allowed entry to the qualification:

  • Possession of an honours degree in a related subject

  • Possession of a level 6 qualification from a recognised awarding body

  • Five years senior management experience (learners must check with the delivery centre / college regarding this experience prior to registering for the programme)

English requirements:

  •  If learner is not from a majority English-speaking country must provide evidence of English language competency at a minimum of CEFR (The Common European Framework of Reference for Languages) level B2 from a recognised English test provider or IELTS level 5.5 in each components.s.

Qualification Structure

The OTHM Level 7 Diploma in Tourism and Hospitality Management is a 120 credit qualification that includes six mandatory units. To achieve the Level 7 Diploma in Tourism and Hospitality Management, learners must complete all units giving 120 credits.

  • Strategic Management and Marketing for Tourism and Hospitality (20 Credits): This unit aims to consider management and marketing in tourism and hospitality organisations from a strategic perspective. Learners will study a range of tourism and hospitality organisations and apply theories from the literature to understand strategic decision-making, the use of technology and strategic marketing management.

  • Destination Management (20 Credits): This unit provides learners with an in-depth understanding of the issues and key dimensions of destination management and marketing. This unit seeks to explain the role of tourism and the visitor economy in the modern international tourism destinations and to critically analyse this in relation to a number of theoretical perspectives.

  • International Tourism Policy and Development (20 Credits): This unit provides learners with a critical understanding of principles of tourism policy and how this relates to issues of development. Learners will analyse theories and concepts from the fields of public policy, tourism management and international development. Learners will evaluate theories of international development and apply these in a tourism context.

  • E-Tourism and Social Media in Tourism and Hospitality (20 Credits): This unit aims to provide learners with a critical analysis of the role of technology within the tourism and hospitality industry. This will include a critical evaluation of the impacts of new and emerging technology on the operations of tourism and hospitality businesses, as well as the emergence of the e-tourism concept. The unit will also analyse the influence of social media on the tourism and hospitality industry, from the perspectives of consumers and businesses.

  • Advanced Research Methods in Tourism and Hospitality (20 Credits): The purpose of this unit is to examine and critique a range of research paradigms and research techniques, together with their application to tourism and hospitality research. The unit will provide learners with the skills and knowledge required to identify and investigate problems and issues within tourism and hospitality and critically review appropriate research methods.

  • Organisational Behaviour in International Tourism and Hospitality Organisations (20 Credits):  The unit explores a range of theoretical and empirical approaches to the study of organizational behaviour in tourism and hospitality, in an international context. This unit examines concepts of culture and its multifaceted impacts on managerial behaviour in the tourism and hospitality industry. It reviews and analyses situations and issues that managers have to meet and resolve. The unit is also designed to provide learners with detailed grounding in managing in different cultural contexts and in the management of diverse individuals, groups and teams.

Duration and Delivery

This Qualification is designed to be delivered over one academic year for full-time study but it is also flixible in it's delivery in order to accommodate part-time distance learning. 

The qualification is delivered face-to-face, through lectures, tutorials, seminars and online by approved ventres only. 

Assessment and Verification 

All units within this qualification are internally assessed by the centre and verified by OTHM. The qualifications are criterion referenced, based on the achievement of all the specified learning outcomes.
To achieve a ‘pass’ for a unit, a learner must have successfully passed all the assessment criteria for that unit.
The Assessor should provide an audit trail showing how the judgement of the Learner’s overall achievement has been arrived at.


On passing the OTHM Level 7 Diploma in Tourism and Hospitality Management (QCF) enables learners to progress into or within employment and/or continue their further study towards UK Masters top up qualifications. OTHM has progression arrangement with a number of UK universities that acknowledges the ability of learners after studying Level 3-7 qualifications to be considered for advanced entry into corresponding degree year/top up and masters/top-up programmes.