ATHE Level 4 Extended Diploma in Management


The Diploma in Management at Level 4 have been developed to conform to the requirements of the RQF, to meet the requirements of the sector and to respond to the needs of our centres.
These qualifications provide generic management skills for those planning to or working in a management role. The qualifications deliver the skills and knowledge that meet the needs of managers on a domestic and international platform.

Entry Requirements

For learners who have recently been in education or training the entry profile is likely to include one of following:

  • A GCE Advanced level profile with achievement in 2 or more subjects supported by 5 or more GCSEs at grades C and above other related level 3 subjects

  • An Access to Higher Education Certificate delivered by an approved further education institute and validated by an Access Validating Agency.

Learners must also have an appropriate standard of English to enable them to access relevant resources and complete the unit assignments.
Learners may also have relevant work experience.
Mature learners may present a more varied profile of achievement that is likely to include relevant work experience (paid and/or unpaid) with levels of responsibility, participation and/or achievement of relevant professional qualifications. This may be used for recognition of prior learning (RPL).

Qualification Structure

The ATHE Level 4 Extended Diploma in Management is a 120 credit qualification. Learners must achieve a total of 120 credits in order to achieve the Diploma.

  • Business Environment (60 Credits): This unit will develop learners understanding of the environment and circumstances in which different business organisations operate. Learners will learn about how business environments work in synergy with stakeholders such as government, competitors, consumers and suppliers and how they are affected by global factors. Learners will also explore how pricing, behaviours and business decisions are influenced by different market structures.

  • Resource Management (60 Credits): The aim of this unit is to provide an overview of the human and physical resources needed in a range of organisations, including those in the primary, service and manufacturing sectors, and provide an understanding of the impact of efficiency on the organisations. Learners will use this knowledge to review the effective use of resources within an organisation.

  • Communication Skills (60 Credits)

  • People in Organisations (60 Credits): This unit aims to develop knowledge of those aspects of organisations that concern and support people. This includes communication practices, teamwork, remote working and other organisational structures. Using this knowledge learners will be able to review the impact of workplace practices on people. 

  • Applying Promotional Techniques (60 Credits): To develop understanding of promotion in business and to practise evaluation of existing campaigns and development of new ones.

  • Corporate Social Responsibility (60 Credits): To develop an understanding of CSR issues and impacts of CSR policy.

  • Planning a New Business Venture (60 Credits): The aim of the unit is to develop business planning skills. These skills can be applied to either a small micro enterprise or a new venture within an existing company. To use these skills effectively learners will need to develop an understanding of business types and those factors that determine the success or otherwise of any new venture, including research of the market, how to develop the business case and how to pitch it.

  • Customer Relationship Management (60 Credits): To develop an understanding of the scope and importance of CRM and to explore how effective CRM is achieved.

Duration and Delivery 

This Qualification is designed to be delivered over one academic year for full-time study but it is also flixible in it's delivery in order to accommodate part-time distance learning. 

The qualification is delivered face-to-face, through lectures, tutorials, seminars and online by approved ventures only. 


On successful completion of a Level 4 qualification in Management there are a number of progression opportunities.
Learners may progress to:

  • Larger qualifications at the same level e.g. from a Certificate to the Diploma or Extended Diploma in Management or to the Diploma in Management for Health and Social Care

  • A level 5 ATHE qualification such as the ATHE Level 5 Extended Diploma in Management or the ATHE Level 5 Extended Diploma in Management for Travel and Tourism